e-Commerce refers to the purchase and sale of goods and/or services via electronic channels such as the internet.
The market for e-Commerce is constantly growing stronger as businesses, organisations and consumers turn to the Internet to effect transactions. Establishing a proper online presence and embracing digital technology represents a vast opportunity for businesses to improve their relevance and expand their market in the online world.
Advantages of e-Commerce
1. Overcome geographical limitation
2. Gain new customers through search engine visibility
3. Find and search for items easily
4. Remain open all the time
5. Can reduce costs (brick and mortar shop/employees)
