Search Engine Optimization (SEO) is the online marketing strategy that improves the volume and quality of traffic to a website through what is referred to as “natural”, or “unpaid”, search results.
When people search for products or services on search engines like Google and Yahoo, results appear on the search engine results pages (SERPs). Naturally, the earlier or higher a site appears in the search results list, the more visitors it attracts.
At Untangled Media, our qualified and professional web development team creates sites that are "search engine friendly", meaning that website designs, menus, content management systems, images, and other elements have been optimized to give them maximum search engine exposure.
But what if your site has been built without SEO in mind? What can you do to take it up the rankings? The simple answer is lots. By carrying out a combination of on-page and off-page SEO, you can give your website the exposure it needs and deserves.
On-page SEO focuses on improving the website itself. This may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove any barriers to the indexing activities of search engines.
Off-Page search engine optimization is the online marketing campaign that involves search engine and directory submissions, article submission, social media posting, blog posting, Web2.0 posts, so on.
Before embarking on an SEO campaign, we conduct a market research study based on the client’s needs. By identifying the exact terms that people are searching for and how many websites are competing for those search terms, we identify the particular keywords the client should be targeting to boost online traffic and increase ROI.
We always steer away from what is referred to as “black hat SEO” – techniques that use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. While these techniques may get you an immediate spike in web traffic, search engines are always on the look out for sites that employ these techniques and remove them from their indices.
Our professional SEO team is continually scrutinizing search engines. We stay constantly up-to-date with any changes that search engines adopt to their algorithms, or, in simple terms, the way they rank websites in accordance to searches conducted online.
To find out more about our SEO packages, please send us an email or give us a call. You might be surprised to find out that an online SEO package is much cheaper than an offline marketing strategy; and with millions surfing the net daily, exposure is far more likely.
